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Fabrizio Cardinali

Former Chief Executive, Dunhill

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Fabrizio Cardinali was the chief executive of Alfred Dunhill. He held the position from June 2013 until he was succeeded by Andrew Maag in January 2017. During his tenure the executive sought to capitalise on the brand’s lifestyle potential through new creative hires, an increased and consumer-centric product line expansion, and a continuing push in retail, focused on its ducal Mayfair flagship.

“Up until now Dunhill has been the sleeping giant,” the executive told BoF. “The brand has huge potential — we have heritage, expertise, know-how. And we now have John Ray, the ideal creative director for the brand, renewed focus and new product categories.”

Cardinali joined Dunhill from Lancel, another Richemont brand, where he was chief executive as of October of 2012. Cardinali joined the Richemont group from Dolce and Gabbana, where he was the sales and marketing director, following a six year stint as the worldwide director for D&G. In addition the executive held roles at Levi Strauss.

Cardinali was appointed to Dunhill at a crucial time in the brand’s development, as part of a group-wide strategy and management shuffle, intended to re-energise the fashion and soft luxury brands owned by the Financière Richemont group.

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