Fei Fei Sun
Model
She was the first Chinese model to star in a Valentino advertising campaign and to cover Vogue Italia.
VITAL STATISTICS
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreWhat is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
Explore
New Chinese Models Are Reshaping Global Runways
Local agencies are signing more models that don’t have classical Han Chinese features with knock-on effects for who gets cast by megabrands in Europe and the US.
Casting Chinese Models Is Complicated Business
Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.
Instagram Backlash over First Vogue Hong Kong Cover featuring Gigi Hadid
"The magazine posted the first cover online, featuring Chinese models Fei Fei Sun and Hadid."
Vogue China: Past, Present and Future
As Vogue China marks its tenth year, BoF speaks to editor-in-chief Angelica Cheung, Condé Nast International CEO Jonathan Newhouse and Condé Nast China President Liz Schimel, to discuss the evolution of the magazine.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
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