The design duo behind accessories label Mansur Gavriel is responsible for creating the first post-recession it-bag. Launched in 2012 with just two styles, including their now best selling bucket bag, Gavriel and Mansur’s designs have so far had a 100 percent sell through rate at boutiques like Barney’s and Bergdorf Goodman .
Their concept of creating handbags came out of personal needs. “There were few [bag] brands at the contemporary price point that held a good value,” Mansur told BoF. The product was two years in the making, during which they created the first prototypes – one drawstring bucket and one top-handle horizontal tote. They took traditional vegetable tanned leather – a material mostly used in men’s accessories – coloured the interior, and experimented with techniques such as silk screening leather at Mansur’s barn in Santa Monica.
After making samples in LA and NYC, they settled on Italy as the production base for their bonded leather bags. They compiled a spreadsheet of where they wanted to be stocked and with $100 shot their first lookbook and booked a booth at the capsule tradeshow in New York in February 2013. Their bags were picked up by reputable American independent boutiques including ‘Bird’ and ‘Creatures of Comfort’, but it was Gavriel’s chance encounter with designer, showroom operator and multi-brand boutique owner Steven Alan at an art gallery in New York that got them going.
Their debut collection hit stores in early June 2013 and within weeks blogger Garance Doré professed her love for the large black bucket bag lined in a shade of red the duo called Flamma. By July both the bucket and tote had generated long waiting lists. By New York Fashion Week that September, Mansur Gavriel had become the bag of choice for fashion editors and street style stars. Priced between $400 and $1000 – the low production numbers only added to the appeal.
Stockist sell through at Net-a-Porter, Colette and Opening Ceremony is 100 percent. For Spring/Summer 2015 the duo hired models for the first time and hosted a presentation during New York Fashion Week. With 209K folllowers on Instagram, Mansur and Gavriel’s social media platforms have helped rapid growth. Next up is a footwear line.