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Geoffroy de la Bourdonnaye

President Director General, Chloé

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The executive has been quietly working his magic at Chloé since 2010. Despite the fact that the brand’s owner, Swiss luxury conglomerate Richemont, has deprioritised its fashion businesses, the French house continues to perform well under Natacha Ramsay-Levi , following Clare Waight Keller 's successful tenure.

The French business executive has lent his transformative business acumen to two renowned fashion companies, notably leading economic revival at department store Liberty and changes in strategy in an attempt to bolster Chloé’s growth and profitability as president of the French fashion house.

He completed his undergraduate studies at ESC Lyon and continued to pursue an MBA at INSEAD, graduating in 1986 and beginning his career in the food and beverage industry at Pepsico.

De La Bourdonnaye held a series of positions at Disney having joined the company in 1992 as head of the Merchandise Licensing Europe Division. He became vice president and managing director for emerging markets within Disney's consumer products division in 2000. He made the transition into the fashion industry in 2003, when he was named president of LVMH-owned label Christian Lacroix.

He spent three years at London’s directional store Liberty beginning in 2007, where De La Bourdonnaye managed to build a new team, restore the company to profit after a decade and reaffirm iconic department store’s place in London’s historic retail landscape. He stepped down from his role as chief executive after Liberty’s sale to BlueGem Capital Partners in 2010, but remained a non-executive director.

The same year he took the helm as Chloé’s president, and immediately took action by hiring creative director Claire Waight-Keller, who previously assisted Phoebe Philo .

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