Seasoned executive Geoffroy de la Bourdonnaye has been quietly working his magic at Chloé since he assumed the helm of the company in 2010. Despite the fact that the brand’s owner, Swiss luxury conglomerate Richemont, has deprioritised its fashion businesses, the French house continues to perform well under Natacha Ramsay-Levi , following Clare Waight Keller 's successful tenure.
The French business executive has lent his transformative business acumen to two renowned fashion companies, notably leading economic revival at department store Liberty and changes in strategy in an attempt to bolster Chloé’s growth and profitability as chief executive of the French fashion house.
Bourdonnaye completed his undergraduate studies at ESC Lyon and continued to pursue an MBA at INSEAD, graduating in 1986 and beginning his career in the food and beverage industry at Pepsico.
He held a series of positions at Disney having joined the company in 1992 as head of the Merchandise Licensing Europe Division, going on to become vice president and managing director for emerging markets within Disney's consumer products division in 2000. He made the transition into the fashion industry in 2003, when he was named president of LVMH-owned label Christian Lacroix.
Bourdonnaye then spent three years at London’s directional store Liberty beginning in 2007, where he managed to build a new team, restore the company to profit after a decade and reaffirm iconic department store’s place in London’s historic retail landscape. He stepped down from his role as chief executive after Liberty’s sale to BlueGem Capital Partners in 2010, but remained a non-executive director.
The same year he took the helm as Chloé’s president, and immediately took action by hiring creative director Claire Waight-Keller, who previously assisted Phoebe Philo .