{alt missing} Courtesy

Zhang Jiangping

Founder & Chairman, Peacebird

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

The founder and chairman of Peacebird, one of China’s fashion giants, has turned the apparel company into a leader which competes with the likes of Zara.

Today, the fast fashion enterprise has 3,800 retail outlets across China and saw $870 million in annual sales in 2015, making it a benchmark for companies looking to penetrate China’s urban markets.

After receiving a degree from Fudang University, Zhang set up a garment factory in 1996 with six machines and seven workers. Today, Peacebird has become a retail giant, and was one of the first Chinese retailers to embrace a distinctive global marketing aesthetic and an accelerated product offering.

In 2015, it acquired a stake in the French couture label Alexis Mabille to establish a network of stores in China, while the Spring/Summer 2017 season saw the brand tap models such as Molly Bair, Natalie Westling and He Cong for its ad campaign, shot by  Josh Olins .

Career

Peacebird

Peacebird

Founder

1996

Ningbo, China

Education

Fudang University

Fudang University

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Vital Statistics

Nationality

China

Location
China

Honours

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