As the creative director of Dior Homme, Belgian designer Kris Van Assche is known for his urban, minimalistic aesthetic, balancing heritage and innovation at one of luxury menswear’s leading labels. The designer’s choice of ambassadors, from A$AP Rocky to Oliver Sims of the XX, and his integration of streetwear into the rigorous and established codes of Dior Homme have won over a new fan base for the brand. Having passed his 10th year at Dior Homme, Kris Van Assche is now the longest serving creative director.
Born in the Belgian municipality of Londerzeel, Van Assche grew up as an only child in a small Flemish town. At eighteen, he began his education at the Royal Academy of Fine Arts, Antwerp , moving to Paris when he graduated in 1998 for a four-month internship at Yves Saint Laurent . Here, Van Assche worked for Hedi Slimane on the Rive Gauche line, following the designer to Dior in 2000 to work on its menswear line.
In 2004, he left Dior. With the support of friends, he launched his own menswear label, which garnered widespread industry attention from its inception. Despite initially having a team of only three people, the audience at its debut show included figures such as Suzy Menkes and the brand went on to be stocked in 150 stores.
When Hedi Slimane exited Dior Homme in 2007, Van Assche succeeded his former mentor in the top creative position. In 2015, the designer put his eponymous label on hiatus after twenty seasons, to focus exclusively on Dior.