The long-time Vogue staffer oversaw the launch of Vogue Runway. Appointed as digital creative director in October 2012, Singer has been instrumental in harnessing the potential of American Vogue’s digital platform Vogue.com, revamping the site to make it an extension of the brand, rather than a digital copy of the print issue. Singer has commissioned shoots produced specifically for the website, increased the pace of online news coverage and commissioned fashion films. Anna Wintour told The New York Times that the new site — as developed by Singer — had “the authority and vision of the print magazine”.
Singer has a long history of working in magazines; her early career saw her work at British Vogue and the London Review of Books. After moving to New York City, Singer spent eleven years at American Vogue, initially joining in 1999 as fashion news director, before overseeing both fashion news coverage and feature stories as fashion features director. After 11 years at American Vogue, Singer spent two years as editor-in-chief of T: The New York Times Style Magazine from 2010 — 2012, before returning to the publication at which she has spent the majority of her career.
Singer is particularly celebrated for her promotion of film on vogue.com. Her first curated film series was inspired by the Met Ball and Costume Exhibit’s theme “Punk: Chaos to Couture”, and featured films by Mary Nighy, Cass Bird and Quentin Jones — whose film starred Cara Delevingne .
Singer lives with her husband and children in an apartment in the Manhattan’s Chelsea Hotel — a destination famous for its eccentric, artistic and diverse inhabitants. She has been described by Vogue.com as a "raw nerve on a bicycle" and can often be seen cycling between shows at New York Fashion Week.