For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Sally Singer

Head of Fashion Direction, Amazon

The Vogue's former creative director and long-time staffer oversaw the launch of Voguerunway.com.

Biography

Sally Singer currently serves as the head of fashion direction at Amazon. Before joining the e-commerce giant, she had a long history of working in magazines; her early career saw her work at British Vogue and the London Review of Books. After moving to New York City, Singer spent eleven years at American Vogue, initially joining in 1999 as fashion news director, before overseeing both fashion news coverage and feature stories as fashion features director. After 11 years at American Vogue, Singer spent two years as editor-in-chief of T: The New York Times Style Magazine from 2010 — 2012, before returning to the publication at which she has spent the majority of her career. 

Appointed as digital creative director in October 2012, Singer was instrumental in harnessing the potential of American Vogue’s digital platform Vogue.com, revamping the site to make it an extension of the brand, rather than a digital copy of the print issue. Singer commissioned shoots produced specifically for the website, increased the pace of online news coverage and commissioned fashion films. 

Singer is particularly celebrated for her promotion of film on vogue.com. Her first curated film series was inspired by the Met Ball and Costume Exhibit’s theme “Punk: Chaos to Couture”, and featured films by Mary Nighy, Cass Bird and Quentin Jones — whose film starred Cara Delevingne . In 2019, Singer was promoted to the creative director of American Vogue, and has hosted the annual pre-Met Gala party for the 2019 Camp themed iteration. 

She joined Amazon in 2020, after over seven years in her role as creative director at Vogue. She now heads up fashion direction at the e-commerce giant.

Singer lives with her husband and children in an apartment in the Manhattan’s Chelsea Hotel — a destination famous for its eccentric, artistic and diverse inhabitants.

Career

Vogue Magazine

Vogue Magazine

Creative Director, Digital, Vogue.com

2012 - Present

New York, United States

The New York Times Style Magazine

The New York Times Style Magazine

Editor, T: The New York Times Magazine

2010 - 2012

New York, United States

Vogue US

Vogue US

Fashion Features News Director

1999 - 2010

New York, United States

Education

University of California Berkeley

University of California Berkeley

Yale University

Yale University

Vital Statistics

Born
1965
Nationality

United States

Location
United States
Member since
2015

Similar Profiles

Robin Derrick

Former Executive Creative Director, Spring Studios

Sarah Mower

Chief Critic, Vogue.com

Anaita Shroff Adajania

Fashion Director, Vogue India

Franca Sozzani

1950 - 2016


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat