Print’s decline has been documented for years. Publications like InStyle, Glamour and Marie Claire have ceased print operations, and by next year digital advertising revenue will overtake print at consumer magazines, according to PwC. Publishers are rapidly pivoting to meet this reality, and after considerable investment in its digital operations, Condé Nast recorded its first annual profit in years in 2021. But some publishers still betting on the medium by targeting niche communities rather than the biggest-possible audience.

“[Print] allowed us in many ways to always be the most creative versions of ourselves. We’ve seen ourselves probably take more risks in print than any of the other formats we’re using. That’s really made it quite a unique thing for us as a business,” said Angus James MacEwan, senior vice president of marketing and US business at Highsnobiety.

On the latest edition of BoF LIVE, MacEwan, Black Fashion Fair founder Antoine Gregory and Soraya Lamari, publishing director of The Perfect Magazine join BoF senior editorial associate Alexandra Mondalek to discuss what publishers, marketers and brands need to know about the future of print.