default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF LIVE: A Survival Strategy for Fashion Magazines

A panel of experts discuss the future of print magazines and outline how the medium fits into their publications’ overall strategies.
A Survival Strategy for Fashion Magazines

Print’s decline has been documented for years. Publications like InStyle, Glamour and Marie Claire have ceased print operations, and by next year digital advertising revenue will overtake print at consumer magazines, according to PwC. Publishers are rapidly pivoting to meet this reality, and after considerable investment in its digital operations, Condé Nast recorded its first annual profit in years in 2021. But some publishers still betting on the medium by targeting niche communities rather than the biggest-possible audience.

“[Print] allowed us in many ways to always be the most creative versions of ourselves. We’ve seen ourselves probably take more risks in print than any of the other formats we’re using. That’s really made it quite a unique thing for us as a business,” said Angus James MacEwan, senior vice president of marketing and US business at Highsnobiety.

On the latest edition of BoF LIVE, MacEwan, Black Fashion Fair founder Antoine Gregory and Soraya Lamari, publishing director of The Perfect Magazine join BoF senior editorial associate Alexandra Mondalek to discuss what publishers, marketers and brands need to know about the future of print.

In This Article
Topics

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The BoF Sustainability Masterclass Series
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
The BoF Sustainability Masterclass Series