The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential

For many fashion brands, Instagram is their main path to customers, and sales. The platform is rapidly introducing new features to make commerce easier — but new obstacles are emerging as well. This week, exclusively for BoF Professional members, an expert panel will break down the current social media landscape.

BoF Team

27 May 2021

Tuesday, June 1 at 16:00 BST / 11:00 EDT

Featuring Amira Rasool, Founder & CEO, The Folklore, BoF’s Alexandra Mondalek and Cathaleen Chen, in conversation with Brian Baskin.

To prepare for the upcoming webinar:

If you don’t already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

- Get Zoom for your Android device here

- Get Zoom for your Apple device here

In This Article

Topics

Retail

Brands Owed Millions After Matchesfashion Collapse

Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.