The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. Exclusively for BoF Professional members, a host of experts discuss the trouble with ‘sustainable’ marketing.

BoF Team

10 June 2021

Tuesday, June 15 at 16:00 BST / 11:00 EDT

Featuring Maxine Bedat, Founder & Director, New Standard; Institute Aja Barber, Writer, Stylist & Consultant; and BoF’s Chantal Fernandez in conversation with Brian Baskin.

To prepare for the upcoming webinar:

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In This Article

Topics

Sustainability

Why Fashion Should Have a Plastic Tax

The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.

Patagonia Aims to Make Endlessly Recyclable Wetsuits

The outerwear company is set to start selling wetsuits made in part by harvesting materials from old ones.

Why Luxury Brands Can’t Shake the Controversy Around Exotic Skins

Companies like Hermès, Kering and LVMH say they have spent millions to ensure they are sourcing crocodile and snakeskin leathers responsibly. But critics say incidents like the recent smuggling conviction of designer Nancy Gonzalez show loopholes persist despite tightening controls.

Explainer: What the EU’s Big Week of Regulation Means for Fashion

Europe’s Parliament has signed off rules that will make brands more accountable for what happens in their supply chains, ban products made with forced labour and set new environmental standards for the design and disposal of products.