The Business of Fashion

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Can a Materials Revolution Make Fashion More Sustainable?

For our latest online BoF Professional Membership event, please join BoF’s Sarah Kent and Rachel Deeley along with Elaine Siu, chief innovation officer, Material Innovation Initiative, Tanyaradzwa Sahanga, product creation, sustainability and commerce consultant, and Claire Bergkamp, chief operating officer, Textile Exchange, as they explore fashion’s new frontier of material innovation.

BoF Team

18 February 2022

22nd February at 15:00 GMT / 10:00 EST

Featuring Elaine Siu, chief innovation officer of Materials Innovation Initiative, Tanyaradzwa Sahanga, product creation, sustainability and commerce consultant, Claire Bergkamp, chief operating officer, Textile Exchange and BoF editorial associate Rachel Deeley in conversation with London editor Sarah Kent.

To prepare for the upcoming webinar:

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In This Article

Topics

Sustainability

Fashion’s Virgin Plastic Problem

The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.

Are H&M and Zara Harming Forests in Brazil?

Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.

Is April Still the Greenwashiest Month?

Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.

Brands Struggle to Get Sustainability Marketing Right

This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.