The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Limited tickets are available to join us in New York on March 22 for the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds. Click here to purchase your ticket now.
Join us live to hear from leading technology visionaries including Natalie Massenet and RTFKT’s Benoit Pagotto and learn how the fashion industry can participate in the next wave of technological innovation taking us into virtual worlds and beyond. Please see the full agenda and speaker lineup below.
Access to the livestream is exclusive to BoF Professional All-Access members, simply register now to receive your unique access link. Not an All-Access member? Upgrade your membership here.
Not a member? Simply join BoF Professional now with our 30-day risk-free trial for just £1/$1/€1.
BoF Professional Summit: New Frontiers in Fashion and Technology
09:30 EDT to 13:40 EDT, Wednesday May 4, 2022
The BoF Professional Summit: New Frontiers in Fashion and Technology is made possible in part through our partners Coinbase, McKinsey & Company, Joor, Brandlive and The Invisible Collection.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.