The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. Exclusively for BoF Professionals, a host of experts break down the key lessons for brands.

BoF Team

20 May 2021

Tuesday, 25 May at 16:00 BST / 11:00 EDT

Featuring Adi Ronen, CEO, Buywith; Aaron Levant, CEO, NTWRK; Brandon Kruse, CEO CommentSold; and BoF’s Cathaleen Chen, in conversation with Alexandra Mondalek.

To prepare for the upcoming webinar:

If you don’t already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

- Get Zoom for your Android device here

- Get Zoom for your Apple device here

In This Article

Topics

Technology

Bytedance May Shut Down TikTok in US if Legal Options Fail

The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.

TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers

The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

TikTok Ready to Fight US Ban With 170 Million Users at Stake

Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.