The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
18th November at 16:00 GMT / 11:00 EST
Featuring Helene Phillips, SVP digital and client experience, global of Jimmy Choo and Rachel Waller, global vice president of channel innovation of Burberry, in conversation with BoF’s head of strategy Rahul Malik and director of research and analysis Diana Lee.
The Opportunity in Digital Fashion and Avatars Report — BoF Insights
The Opportunity in Digital Fashion and Avatars is an in-depth, quantitative report published by BoF Insights, a new data and analysis think tank from The Business of Fashion that arms business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
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This report is BoF Insights’ guide to digital assets in fashion, examining the rise of the metaverse and underlying technological, social and consumer shifts. The report concludes with a playbook on how to seize the opportunity. To explore the full report click here.
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The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.