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China Fines Top Livestreamers for Tax Evasion

Xueli Cherie and Lin Shanshan Sunny have been fined evading taxes. Taobao.
Xueli Cherie and Lin Shanshan Sunny have been fined evading taxes. ( Taobao)

China’s tax authorities have punished two top livestreamers, Zhu Chenhui, who uses the screen name Xueli Cherie and Lin Shanshan, who also goes by Lin Shanshan Sunny, for tax evasion and fined them 66 million yuan ($10.34 million) and 28 million yuan ($4.38 million) respectively.

Their influencer incubation company, Chenfan Group, in which Zhu Chenhui is chairwoman and Lin Shanshan is chief marketing officer, has more than 350 influencers and livestreamers on its books, and operates more than 30 direct-to-consumer brands. During last year’s Single Day shopping event, its total GMV was more than 3.1 billion yuan ($485.9 million) This year, the company also received tens of millions of dollars in Series B and B + rounds of financing.

With the rapid growth of social commerce in China, industry insiders believe that regulation of the livestreaming industry is also on the agenda.

Learn more:

L’Oréal Offers Vouchers to End Spat With China’s “Lipstick Brother”

French cosmetics giant L’Oréal is offering shopping vouchers to some Chinese customers to settle a dispute over discounts that drew the ire of the country’s top two livestreaming sales stars, the pair said.

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