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China’s Dazzle Group Sees Sales Surge 61% in Q1

The scene at a Dazzle fashion show. Dazzle Group
The scene at a Dazzle fashion show. Dazzle Group

Chinese apparel giant, Dazzle Group, saw 2020 revenues reach 2.56 billion yuan ($385.47 million), up 7.81 percent year-on-year, while first quarter 2021 revenue rose 61 percent to 657 million yuan ($101.34 million), according to an earnings report released today.

The Shanghai-based fashion company has four major brands under its umbrella: Dazzle, a midmarket womenswear brand; d’zzit, which aims at younger female consumers with its overtly girly aesthetic; high fashion brand Diamond Dazzle and menswear label Razzle.

By the end of 2020, the group’s store network included 1,154 physical stores in mainland China and online sales rose 20.08 percent to 368 million yuan ($56.76 million) over the year, compared with 2019.

The company also said it was actively looking for acquisitions to help meet its strategic goals.

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