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Louis Vuitton Launches E-Commerce in China

The LVMH-owned French fashion house has launched an e-commerce website in China to tap a booming online shopping market.
Source: Shutterstock
By
  • Reuters

PARIS, France — French fashion brand Louis Vuitton, part of luxury giant LVMH, has launched an e-commerce website in China to tap a booming online shopping market.

Louis Vuitton, which opened its first store in Beijing in 1992, says the website offers leather goods, small leather goods, shoes, accessories, watches and jewellery, luggage, and the newly launched Les Parfums Louis Vuitton.

Payments can be made via UnionPay, Alipay and WeChat, the statement said.

The website will be available in 12 cities — Beijing, Shanghai, ChongQing, Chengdu, Guangzhou, Shenzhen, Hangzhou, Nanjing, Shenyang, Dalian, Haerbin, Wuhan. More cities will be added later on.

It is the 11th e-commerce market for Vuitton since it launched its first site in France in 2005.

By Dominique Vidalon; editor: Maya Nikolaeva.

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