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Versace Taps Wu Xuanyi as Its New China Ambassador

Wu Xuanyi for Versace. Versace.
Wu Xuanyi for Versace. Versace.

The Italian luxury brand has appointed the singer and actress its China brand ambassador, it announced today.

Wu is a member of the South Korean-Chinese girl group Cosmic Girls, which currently boasts more than 24 million followers on Weibo. She is currently ranked by the social media platform as the mainland’s 44th most popular celebrity. Wu shot to fame after taking part in the hit competition show Produce 101.

Versace previously named actress Yang Mi its first Chinese face in 2019, but the two parted ways after one of the brand’s T-shirts appeared to imply Hong Kong and Macau were independent territories. Both Versace and its artistic creative Donatella Versace apologised soon after.

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