default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Victoria’s Secret Taps Unconventional Influencer in China

Yang Tianzhen for Victoria's Secret. Victoria's Secret
Yang Tianzhen for Victoria's Secret. Victoria's Secret

US lingerie giant, Victoria’s Secret, has attracted the attention of Chinese netizens with its appointment of three new so-called “brand friends”:  celebrity agent, Yang Tianzhen; fashion photographer, Chen Man, and Zhao Xiaotang from girl group, The 9.

Much of the buzz surrounds the appointment of Yang, who is not a celebrity in the traditional sense, but is an important figure in China’s entertainment industry as the one-time agent of superstars such as Fan Bingbing and Zhang Yuqi.

Yang has become a regular on variety shows in recent years and has garnered a reputation for her strong and confident “girl boss” persona. The curvy agent, who revealed that she underwent gastric bypass surgery in 2020 for health reasons, has become an undisputed influencer thanks to her statements about body confidence and feminism, which is likely the reason Victoria’s Secret chose Yang to present its plus-size range of lingerie.

Chinese netizens responded favourably to the announcement of the new link-up on social media this week.

In recent years, Victoria’s Secret has been trying to recast its image worldwide, and in China, where the brand is a relatively new market entrant, having opened its first store in 2017, it’s still finding its way in a highly-fragmented and increasingly competitive $61 billion underwear market.

In This Article
Topics

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.

Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country’s A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation.




view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Complete Guide to Managing Markdowns
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy and Accessibility Statement.
The Complete Guide to Managing Markdowns