The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The winners will be chosen after each finalist presents their brand to the judges panel on July 1. The final decisions, which will be made based on both creative and business potential, will be announced on the same night at a prize ceremony.
The awards are divided into three categories. There are seven nominees in the running for the ANDAM Grand Prize, which contains a cash reward of €300,000 ($366,000), including Area, Bianca Saunders, Casablanca, GmbH, Ludovic de Saint-Sernin, Rokh and Wales Bonner. The four nominees for the Pierre Berge Prize (worth €100,000) are Charles de Vilmorin, EgonLab, Ester Manas and Uniforme. Finally, in the running to win €50,000 as part of the Accessories Prize are Aswad, Published By and Samuel François.
In addition to the financial aid and mentorships offered to the winners in each category, ANDAM will also offer all seven Grand Prize finalists access to OTB Group’s specialists in various fields including production, distribution, digitalisation, marketing and sustainability.
Designer Carly Mark sparked conversation about what it takes to make it as an emerging designer in New York when she announced she was shutting her ready-to-wear line and moving to London. On Thursday she held her last sample sale.
To stabilise their businesses brands are honing in on what their particular consumer wants to buy, introducing new categories and starting conversations.
That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.
With a new heavyweight backer in Italian firm Style Capital — which helped Zimmermann secure a billion dollar valuation — the French contemporary womenswear brand has ambitions to go global. But it sits in a competitive and hard-to-crack category.