The winners will be chosen after each finalist presents their brand to the judges panel on July 1. The final decisions, which will be made based on both creative and business potential, will be announced on the same night at a prize ceremony.

The awards are divided into three categories. There are seven nominees in the running for the ANDAM Grand Prize, which contains a cash reward of €300,000 ($366,000), including Area, Bianca Saunders, Casablanca, GmbH, Ludovic de Saint-Sernin, Rokh and Wales Bonner. The four nominees for the Pierre Berge Prize (worth €100,000) are Charles de Vilmorin, EgonLab, Ester Manas and Uniforme. Finally, in the running to win €50,000 as part of the Accessories Prize are Aswad, Published By and Samuel François.

In addition to the financial aid and mentorships offered to the winners in each category, ANDAM will also offer all seven Grand Prize finalists access to OTB Group’s specialists in various fields including production, distribution, digitalisation, marketing and sustainability.