The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The organisation, founded by designer Aurora James last year to increase the number of Black-owned brands sold by retailers, said it will raise funds and celebrate Black entrepreneurs at an event scheduled for February 5, 2022. Since launching as an Instagram campaign in 2020, The Pledge has signed companies including Nordstrom and Ulta and continues to add new members. The organisation said that as a result of pledge commitments, $10 billion in revenue has gone to Black-owned businesses.
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One Year Later, the 15 Percent Pledge Raises Its Ambitions
As Nordstrom announces a 10-year partnership with the organisation launched on Instagram after George Floyd’s death to call on retailers to spend more money on Black-owned brands, founder Aurora James and board member Emma Grede tell BoF about keeping up the momentum and supporting entrepreneurs.
The Los Angeles-based accessories label has been a well-kept secret in the industry, but founders Yang Pei and Stephanie Li are hoping to change that through new acquisitions, opening brick-and-mortar stores and using AI to speed up the design and production process.
Designer Carly Mark sparked conversation about what it takes to make it as an emerging designer in New York when she announced she was shutting her ready-to-wear line and moving to London. On Thursday she held her last sample sale.
To stabilise their businesses brands are honing in on what their particular consumer wants to buy, introducing new categories and starting conversations.
That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.