The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Saint Petersburg-based fashion conglomerate, known for a stable of brands that includes Zarina, Befree, Love Republic and Sela, increased its revenue by 66 percent year-on-year to 28.3 billion roubles ($380 million) in the first nine months of 2021. Its revenue this year has already exceeded 2020 full-year revenue, the company said in a statement.
Online sales grew 46.1 percent to 8.7 billion roubles ($117 million) through Melon’s own channels and also collaborations with major e-commerce platforms, including Wildberries and Lamoda.
Throughout the pandemic period, the company has been reworking its physical retail network, closing 61 underperforming stores but opening 67 new locations, and now boasts a total of 815 stores.
Learn more:
How to Capture More of Russia’s E-Commerce Market
With Wildberries racing to become Russia’s answer to Amazon, many brands are turning to devoted fashion platforms like Lamoda.ru and Aizel.ru but the local e-commerce market poses many challenges.
South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.
The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?
An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.
Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.