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Bruce Usher, Imruh Asha Among New Appointments at Dazed

Bruce Usher (left) has taken on the role of art director at Dazed, while Imruh Asha (right) is the magazine's new fashion director. Courtesy
Bruce Usher (left) has taken on the role of art director at Dazed, while Imruh Asha (right) is the magazine's new fashion editor. Courtesy

Industry veteran Bruce Usher — formerly creative director of ad agency Wieden+Kennedy — has been named art director of the British style bible, while Jack Mills, who has written for the likes of The Guardian and American GQ, has been brought in as editor.

Paris-based stylist Imruh Asha will take the lead as fashion editor, working closely with stylist Claudia Sinclair who has been named Dazed’s new fashion editor at large. Mischa Notcutt, founder of pioneering casting agency 11casting, will take on the role of casting director.

Felix Paradza has been appointed Dazed’s junior fashion editor at large with a focus on spotting and support emerging designers, while fashion designer Gareth Wrighton has taken on a creative consulting role. Stylists Jacob K and Patti Wilson have been hired in the roles of senior contributing fashion editors as well as Akeem Smith and Raphael Hirsch who will serve as contributing fashion editors.

The new appointments reflect a broader shift at Dazed with a more global, community-oriented focus under editor-in-chief Ibrahim Kamara and executive editorial director Lynette Nylander, whose appointments were announced in January. Kamara and Nylander’s inaugural issue will be out in May.

“At a precarious moment in the lives of young people all over the world, Dazed’s vision is that we will connect every reader, follower and visitor no matter where they reside, to a global social community,” said Kamara in a statement. “The future of youth rests in their hands — Dazed will be the lightning rod and the communal space — creating human connection where there is none, bringing momentum to the youth culture movement.”

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Inside the $7 Billion Dior Phenomenon