The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The blogger and influencer best known by his online moniker BryanBoy, has been promoted to editor-in-chief of Perfect, the branded content agency-meets-magazine founded by Katie Grand in 2020. Yambao was previously international editorial director at the company.
”I am very grateful to our brilliant CEO Katie Grand and our incredibly talented team for believing in me. I can’t wait to propel our Perfect vision forward,” Yambao wrote in an Instagram post.
Learn more:
Katie Grand’s New Project: ‘It’s Not Just Another Magazine’
BoF Editor-at-Large Tim Blanks talks to the super-stylist and recently departed editor of LOVE about her surprising new project, The Perfect Magazine.
Luxury book publishers — and husband and wife — Prosper and Martine Assouline join BoF founder and editor-in-chief Imran Amed to discuss the genesis of their publishing business and how they are growing it into a global lifestyle brand.
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.