The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The blogger and influencer best known by his online moniker BryanBoy, has been promoted to editor-in-chief of Perfect, the branded content agency-meets-magazine founded by Katie Grand in 2020. Yambao was previously international editorial director at the company.
”I am very grateful to our brilliant CEO Katie Grand and our incredibly talented team for believing in me. I can’t wait to propel our Perfect vision forward,” Yambao wrote in an Instagram post.
Learn more:
Katie Grand’s New Project: ‘It’s Not Just Another Magazine’
BoF Editor-at-Large Tim Blanks talks to the super-stylist and recently departed editor of LOVE about her surprising new project, The Perfect Magazine.
Shopping-centric newsletters have won loyal followings, but are now looking to scale while maintaining the intimate feel that drew readers in initially.
The social media-fuelled challenge is an effort to double down on the brand’s sustainability push.
Attendees were decked out in sequins and silver at the Golden Globes’ first in-person ceremony since 2020, but the event overall took a more subdued tone.
The designer and former Spice Girl speaks at BoF VOICES 2022 about gaining strength from criticism and staying focused and resilient amid constant media scrutiny.