default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

GQ’s Adam Baidawi Named Head of Editorial Content in the UK

Adam Baidawi. Condé Nast
Adam Baidawi. Condé Nast

The men’s magazine’s new deputy global editorial editor will have a dual role leading British GQ as well, Condé Nast announced Wednesday.

The UK edition was most recently led by editor-in-chief Dylan Jones, who exited the post after 22 years in May. He is one of many editors who have left Condé Nast in recent months as the publisher executed a new consolidated global editorial strategy that replaced EICs with content heads reporting to regional and global heads.

At GQ, that strategy is led by Will Welch, the editor of the American edition and now its global editorial director, who is focusing on bringing a more progressive vision of masculinity across the editions.

Baidawi, who is Iraqi-Australian, was the first editor in chief of GQ Middle East, a licensed edition launched in 2018. He was appointed Welch’s deputy last December and moved from Dubai to London for the position earlier this year.

“[Baidawi’s] passion for GQ and experience launching the title in a new market made him the right person to lead British GQ, one of our flagship international editions,” said Welch in a statement.

GQ heads of content have yet to be named for France and Japan.

Learn more:

GQ’s New Masculinity Goes Global

Global editors Will Welch and Adam Baidawi tell BoF about how they aim to bring American GQ’s take on masculinity to the magazine’s international editions as part of Condé Nast’s new global strategy.

In This Article
Topics

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How digital is changing content, platform and monetisation in fashion media.

The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.





view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024