The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Air Supply is the ex-Vanity Fair editor’s first notable foray into e-commerce with a marketplace that features upscale closet staples including $895 Saint Laurent leather Chelsea boots and $360 blue-block glasses from Tom Ford, as well as curiosities including a $220 porcelain box shaped like a French baguette and a $700 “dog-walking jacket,” which could also be called a blazer.
In recent years, media companies have increasingly turned to e-commerce to supplant dwindling advertising sales, with revenue typically generated through affiliate marketing links.
The stylist is set to unveil a bi-annual print magazine and digital platform, with a team that includes Holly Shackleton and Fran Burns.
Luxury book publishers — and husband and wife — Prosper and Martine Assouline join BoF founder and editor-in-chief Imran Amed to discuss the genesis of their publishing business and how they are growing it into a global lifestyle brand.
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’