The new American edition of the Italian fashion magazine made one of its first statements to advertisers and readers this week with the release of three digital covers featuring actors Keke Palmer, Elizabeth Olsen and Kate Bosworth wearing Chanel, Gucci and Miu Miu.

The American team is led by editor-in-chief David Thielebeule and chief revenue officer Jillian Maxwell, both formerly of WSJ. Magazine.

On Thursday, they introduced themselves and the magazine to advertisers in a digital presentation, explaining that the magazine plans to differentiate itself with a point-of-view that combines Italian heritage with American optimism. They also hit on two major themes in fashion media right now: the willingness to combine a high-fashion sensibility with a purpose and values-driven point of view, and more flexibility in working with advertisers on special sponsored projects. 

Grazia USA’s website attracted more than 2.2 million users in January, the company said. The first print issue, slated to include more than 400 pages, is coming this autumn.