The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The lingerie juggernaut is making a break with its signature marketing strategy by hiring a diverse group of women to advise and represent the brand. They include soccer champion Megan Rapinoe, Chinese-American skier Eileen Gu, models Paloma Essler, Valentina Sampaio and Adut Akech, actress Priyanka Chopra Jonas and photographer Amanda de Cadenet. The move comes six months after the brand hired Condé Nast artistic director Raúl Martinez as creative director for the brand to accelerate a rebrand that had been in progress since before the pandemic.
The company, which has come under fire for its workplace culture and the exclusive beauty standards its models represent, told the New York Times that it will no longer use images of its famous Angels, who were the centre of its marketing strategy for decades and were coveted gigs in the modelling business.
Victoria’s Secret will split from L Brands subsidiary Bath & Body Works after a deal to sell the brand to Sycamore Partners was cancelled last year. The company announced the board for the separate VS entity on Wednesday, naming all women to it, except for the brand’s chief executive officer Martin Waters.
The stylist is set to unveil a bi-annual print magazine and digital platform, with a team that includes Holly Shackleton and Fran Burns.
Luxury book publishers — and husband and wife — Prosper and Martine Assouline join BoF founder and editor-in-chief Imran Amed to discuss the genesis of their publishing business and how they are growing it into a global lifestyle brand.
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’