The bi-monthly print edition, called Vogue+, is designed to cater to a younger audience and effectively replaces Vogue Me, the sister publication to Vogue China that former editor Angelica Cheung launched in 2016 to cater to Millennials.
The first edition of Vogue+, which announced itself as “a platform for the collective ‘us’ over the lone ‘me’ or ‘you’” on its Instagram account Friday, was guest-edited by actor Timothée Chalamet.
This spring, Margaret Zhang joined Vogue China as editor in chief following Cheung’s exit. Lily Chou, former Vogue Me editor and founder of Rogue Fashion Book, Lily Chou is said to be the head of the new Vogue+ project.
What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power?