The longtime editor will join the fashion search engine as chief development officer. There, she will be charged with forging new business relationships with brands that can enlist the platform to tag its collections, produce creative content and translate its tagging system into digital showrooms.

Kayser joins a growing number of editors leaving media for technology platforms, filling a need for professionals with deep relationships in the fashion industry to better reach brands and influencers.

“She will know exactly which clients will benefit from [our technology],” said founder Alexandra Van Houtte.

Tagwalk was founded in 2016 by Van Houtte with seed funding from Carmen Busquets and Adrian Cheng and is known for its database of runway images, which are tagged by multiple attributes. Traffic was up 35 percent last year, during which the company began offering its search engine technology to trade shows and brands, including Première Vision and Levi’s. Tagwalk also conducts research for brands in both fashion and beauty. While it previously offered a shopping component similar to Lyst, it has focused on a business offering in recent years, and fashion professionals make up 80 percent of its audience.

Tagwalk now counts 21 employees, which other recent additions including chief technology officer Gwladys Vassort and head of creative Marie de Menthon.