The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Crocs Extends Partnership With Salehe Bembury

Crocs clogs have cemented their influence with streetwear collaborations and a new retail sales strategy. Crocs. — Crocs announced a two-year-long partnership with designer Salehe Bembury.

Sarah Elson

06 April 2023

On Wednesday, footwear company Crocs announced a two-year-long partnership with designer Salehe Bembury. The 37-year-old footwear designer will join the brand as creative director of the Crocs X Pollex Pod collection, where they will work on developing the brand’s signature Pollex Clog in different silhouettes and colors.

Bembury and Crocs first collaborated in 2021, later partnering again to release seven different colours for the Pollex Pod collection in 2022.

Bembury has extensive experience in footwear, having worked with Yeezy, Cole Haan, Versace, Chinese sports equipment brand Anta Sports and New Balance.

The new collection will be announced later this spring.

Learn more:

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

BoF analysis of dozens of publicly traded fashion and beauty retailers’ latest earnings shows companies that can make the most compelling case for value have been the most successful.

In This Article

Topics

Retail

Brands Owed Millions After Matchesfashion Collapse

Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.