The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The luxury e-commerce platform has teamed up with a curated online fashion store that sells African labels to introduce 10 new designers from across Africa and the diaspora to its roster of brands. The aim of the partnership is to increase the number of Black-owned fashion labels available to buy on Farfetch.
The Folklore was founded in 2018 as a multi-brand e-tailer and wholesale showroom, distributing exclusive pieces from African labels. The company is based in New York City, but much of the fashion and homeware sold on the site is made by locals across South Africa, Nigeria, Ghana, Morocco and Cote D’Ivoire.
Thanks to the new partnership, labels like Orange Culture, Tokyo James, William Okpo, EDAS and Third Crown are now available to buy on Farfetch. The Folklore will add new brands to the luxury e-tailer’s platform each season, alongside commissioned photo content and fashion films from African designers.
The company, under siege from Arkhouse Management Co. and Brigade Capital Management, doesn’t need the activists when it can be its own, writes Andrea Felsted.
As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.
A profitable, multi-trillion dollar fashion industry populated with brands that generate minimal economic and environmental waste is within our reach, argues Lawrence Lenihan.
RFID technology has made self-checkout far more efficient than traditional scanning kiosks at retailers like Zara and Uniqlo, but the industry at large hesitates to fully embrace the innovation over concerns of theft and customer engagement.