Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Foot Locker Raises Forecast on Strong Thanksgiving Week

Shares of Foot Locker cratered over 30 percent in premarket trading.
The athletic retailer now expects a full-year comparable sales decline of 8.5 percent to 9 percent, compared with a previous forecast for a decrease of as much as 10 percent. (Getty Images)

Foot Locker Inc. raised its full-year forecast, citing strong results over Thanksgiving week and progress on its strategic growth plan.

The athletic retailer now expects a full-year comparable sales decline of 8.5 percent to 9 percent, compared with a previous forecast for a decrease of as much as 10 percent. Comparable-store sales, a key retail metric, fell 8 percent for the quarter ended Oct. 28. That was better than Wall Street anticipated.

Chief executive Mary Dillon said it’s a “reset year” for Foot Locker, which has spent much of 2023 using aggressive promotions to keep excess products from piling up. Management expects inventory levels to be flat or down slightly to end the year.

Dillon said in a statement that there’s still a “backdrop of ongoing consumer uncertainty” as retailers charge into the crucial holiday shopping season.

ADVERTISEMENT

Foot Locker, which now operates more than 2,600 stores globally, is looking abroad for growth as well through new licensing partners. The company said it will enter India in 2024 through long-term agreements with local retailers Metro Brands Limited and Nykaa Fashion.

The retailer also announced a partnership with the National Basketball Association. Foot Locker will serve as a marketing partner in the US, building on a relationship that goes back to 1999.

Shares rose 9 percent in premarket trading on Wednesday. The stock had been down 37 percent this year through Tuesday’s close.

By Kim Bhasin

Learn more:

Foot Locker Plummets, Drags Down Peers, on Forecast Cut

The athletic-wear retailer also missed expectations for quarterly sales, said it would pause its dividend payouts and flagged softer demand in July, which is typically when back-to-school shopping starts.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Brands Owed Millions After Matchesfashion Collapse

Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.


Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024