The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Former Carven, Dior Designer Serge Ruffieux Launches Accessories Brand

Serge Ruffieux launches accessories brand 13 09 SR. 13 09 SR.

Darcey Sergison

06 July 2021

The label — named 13 09 SR after Ruffieux’s birth date and initials — will debut with a collection of shoes and sunglasses at Paris fashion week in October, Ruffieux said in an Instagram post.

Ruffieux previously served as creative director at Carven for a brief three season stint, which ended in November 2018, after the French fashion label was acquired by China’s Icicle Fashion Group. Prior to joining Carven in 2017, he was interim co-artistic director of Dior’s womenswear collections with Lucie Meier.

The designer co-founded his new brand with journalist Emilie Faure, who exited French newspaper Le Figaro in February.

13 09 SR will focus on responsible fashion, with the accessories made from recycled or ecological materials, the company said in a press release. The shoes and sunglasses will be made in Italy.

In This Article

Topics

Retail

Brands Owed Millions After Matchesfashion Collapse

Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.

US Sues to Block $8.5 Billion Union of Coach, Michael Kors

Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.