The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Parent company Gap Inc. has partnered with Reliance — the country’s largest retailer, with $26 billion a year in annual sales — to open Gap stores and also distribute the label online as well as in other multi-brand retailers.
The long-term deal is just the latest in a series of strategic moves made by Gap Inc. to leverage the Gap brand beyond traditional growth channels. Most recently, it launched a licensed eyewear collection, and began selling Gap Home products at Walmart.
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Is It Time for Gap Inc. to Go Private?
Market share is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.