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Herschel Supply Co. Recruits CEO From Arc’teryx

Jon Hoerauf Herschel CEO
Jon Hoerauf. Courtesy.

Jon Hoerauf joins the Vancouver-based lifestyle company — best known for its backpacks — from the upscale outerwear label. The chief executive role is new for Herschel, which was previously led by its co-founders and managing directors, Lyndon and Jamie Cormack.

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