Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

H&M's Online Secondhand Shop Sellpy Launches Internationally

H&M first invested in Sellpy in 2015 and now holds a 70 percent stake.
H&M store | Source: Shutterstock
By
  • Reuters

STOCKHOLM, Sweden — Swedish online second-hand shop Sellpy, which is majority-owned by fashion giant H&M, has launched in Germany in a first step outside its home market as it bets on shoppers trending towards more sustainable consumption.

The start-up handles the entire sales process from picking up the goods from sellers' homes, to photographing, selling and shipping.

Sellpy announced in May that it would double its warehouse capacity in Sweden, to near eight million items annually, due to strong demand. Since Sellpy's foundation in 2014, more than six million items have been sold through the platform, it said.

The second-hand market is one of the fastest growing economic sectors within the fashion industry, Sellpy and H&M said in a joint statement on Monday.

ADVERTISEMENT

H&M first invested in Sellpy in 2015 and now holds a 70 percent stake.

"We see that the awareness and demand from our customers for sustainable fashion is constantly growing and is now probably greater than ever," H&M Germany manager Thorsten Mindermann said.

"That's why we're particularly pleased to be able to offer a new sustainable way of buying and selling fashion, in collaboration with Sellpy," he added.

Seeking to improve its environmental credentials and tap into consumers’ growing concerns about the environmental cost of fast fashion, H&M has in recent years launched trials such as vintage clothes sales and party dress rental.

By Anna Ringstrom; editor: Ed Osmond.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

At Front Row, Accelerating New Routes to the Consumer

Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.


Indie Brands Are Making This Fashion’s Biggest Olympics Ever

Canada, France and Ireland are among the countries working with home-grown fashion talent to create uniforms for their teams at this summer’s Olympic Games. For these small labels, it’s an unprecedented opportunity to capitalise on one of sports’ largest events.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Forum
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Forum