Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

ModCloth Acquired by Retail Tech Company Nogin

ModCloth.com. Screenshot.
ModCloth.com. Screenshot.

A little over a year after Walmart offloaded the retro-forward apparel retailer to brand investment company Go Global Retail, ModCloth is passing hands once again. Nogin, B2B a retail analytics firm that works with brands like Yeezy and Lululemon, has acquired ModCloth’s assets for an undisclosed amount, it announced Wednesday, May 5.

The tech company plans to revamp ModCloth’s e-commerce operations using its own “Intelligent Commerce Solutions” that analyse brand and sales data, the company said.

Nogin retained about 55 ModCloth employees and named former chief marketing officer Mary Jimenez as chief executive.

“The shift to online is massive and we love delivering our Intelligent Commerce and innovations to brands that are not equipped for the unique demands of ecommerce,” Nogin President and CTO Geoffrey Van Haeren said in a statement.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

What a Fashion Company Is Worth Today

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.


What’s the Plan at H&M?

The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections