Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike Earnings Miss Estimates Due to Physical Retail Sales Slump

Nike store
Nike store (Shutterstock)

Nike Inc fell short of Wall Street estimates for third-quarter revenue on Thursday, as higher online demand failed to make up for a slump in sales at brick-and-mortar stores during the COVID-19 pandemic.

Rising COVID-19 infections in Canada and Europe and ensuing restrictions affected sales at retail stores in the quarter, even as Nike and its rival Adidas double down on their online channels.

Low shipping container availability and congestion issues at major US ports have also been limiting the flow of goods into the United States, affecting sales at major apparel sellers.

The company’s shares fell 4 percent in extended trading after gaining about 40 percent in 2020.

ADVERTISEMENT

Nike’s net income rose to $1.45 billion, or 90 cents per share, in the third quarter ended Feb. 28, from $847 million, or 53 cents per share, a year earlier.

The world’s largest sportswear maker said revenue rose to $10.36 billion from $10.1 billion, while analysts on average had expected $11.02 billion, according to IBES data from Refinitiv.

By Praveen Paramasivam

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


How Rent the Runway Came Back From the Brink

The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024