The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Nike filed a suit against streetwear label MSCHF for trademark infringement over its custom-made ‘Satan Shoes’ trainers. The shoes, a collaboration with the “Old Town Road” singer, are made with a modified Nike Air Max 97 and feature an inverted cross, a pentagram and the words “Luke 10:18.”
Lil Nas X has faced significant pushback since the launch of a music video tied to the shoes on Monday which did not have Nike’s “approval and authorisation.” Lil Nas X is not a party to the lawsuit.
“We can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorisation, and Nike is in no way connected with this project,” a spokesperson for Nike told BoF in a statement.
“MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” Nike said in the lawsuit.
The Montreal-based e-commerce retailer laid off 138 employees last week, or 7 percent of its total workforce.
The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.
Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.
Pandemic-related disruptions of supply chains may be dissipating, but the pressure on brands to mitigate the risks of bottlenecks is not.