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Sephora Will Open Another 60 Stores in the US

The expansion comes on top of a plan to open more than 200 shop-in-shops inside Kohl’s department stores.
Sephora. Courtesy
Sephora. Courtesy

The beauty multi-brand retailer is betting stores will remain important after the pandemic and is investing in a new fleet of brick-and-mortar locations.

This year, the company will open sixty freestanding locations, mostly outside of malls, in addition to the 200 shops it was already planning to open inside of Kohl’s department stores.

Targeted cities and states include Dallas, Austin, Houston, Los Angeles and Nashville for the standalone stores and New Jersey, Ohio and Wisconsin for the Kohl’s shops.

In the fourth quarter of the year, the LVMH division that includes Sephora (and duty-free retail, particularly challenged during the pandemic) took the hardest hit, with sales plummeting 29 percent year-on-year.

In a release, Sephora said it saw record online sales in 2020. The company currently has more than 500 stores in North America.

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