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Superdry Returned to Growth in Q4

Superdry. Wikimedia Commons.

British fashion brand Superdry said it returned to growth in its fourth quarter, helped by online and wholesale, after COVID-19 disruption resulted in sales for the year falling 21 percent to 556.6 million pounds ($774 million).

“The early signs following the reopening of our UK stores are encouraging, as lockdown restrictions start to lift, and we can clearly see the light at the end of the tunnel,” chief executive Julian Dunkerton said in a trading update for the year to April 24.

Shares in the company, which fell to a low of 60 pence at the start of the pandemic in March 2020, were trading up 6 percent at 293 pence in early deals.

The company, best known for its sweatshirts, hoodies and jackets, has been hammered by the pandemic.

It slumped to an underlying pretax loss of 10.6 million pounds ($14.4 million) in the six months to October 24, and it suffered a further blow when stores were forced to close in the important Christmas period.

However it said on Thursday trade in stores that had reopened was “encouraging”. Non-essential shops reopened in England on April 12.

But trading in the European Union remained suppressed due to continuing restrictions, it said.

Group revenue in its fourth quarter increased by 0.8 percent to 118.3 million pounds, it said, with a 26.6 percent rise in online and a 13.5 percent rise in wholesale offsetting a 51.5 percent drop in store sales.

By Paul Sandle; Editing by Alistair Smout

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