The big-box retailer announced Monday that it had tapped four designers — Comey and Liang, as well as Victor Glemaud and Nili Lotan — for its fall collection, which will debut in stores and online in September.
Comey, Liang, Glemaud and Lotan have collectively designed 180 items, most of which will sell for under $50. Comey designed denim handbags and leather blouses while Liang made smocked dresses and patchwork fleece. Glemaud’s designs include colour-blocking statement items and Lotan’s designs include outerwear and slip dresses.
Target’s fashion collaborations are highly anticipated, as they offer access to a designer’s pieces at a mass-market price point. Previous brands who’ve worked with Target include Christopher John Rogers, Thakoon, Rodarte, Jason Wu and Lilly Pulitzer
Target gave independent brands the opportunity to make some money and gain exposure. In the long term, however, the cheap-chic retailer is the real winner.