The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Designer Telfar Clemens today launched his first sportswear range, the Liberia Collection, after debuting the pieces as the uniform for the Liberian team competing at the Olympic Games in Tokyo.
The designer, who was tapped to make the clothes after professional sprinter Emmanuel Matadi heard his wife talking about Telfar’s handbags, is selling a range of “genderless” performance pieces, including gown-length jerseys, deconstructed tracksuits, sarong bottoms and spliced tops. Designed in a neutral palette of navy, red, sand and white, the items feature hidden pockets, mesh paneling and nylon drawstring. Priced between $60 and $290, each piece is embroidered with the Liberian flag and “TC” logo.
Telfar has seen a steady rise over the past few years, thanks in larger part to its ‘Shopping Bags.’ Dubbed the ‘Bushwick Birkin,’ the vegan leather, tote-style bags have developed a cult-like following.
In an uncertain economic environment, brands are turning to their customers for investment. BoF unpacks how companies can benefit from this approach typically favoured by start-ups.
The luxury resale platform’s CEO John Korryl spoke with BoF exclusively about new revenue streams, consignment updates and other ways of reaching profitability after a decade of losses.
Join us on Thursday, April 13 at 16:00 BST / 11:00 EDT for a special #BoFLIVE Masterclass unpacking our latest case study The Complete Guide to Managing Markdowns with BoF retail correspondent Cathaleen Chen.
BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.