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Lululemon Takes Minority Stake in Recycling Tech Company

Lululemon is investing in sustainable materials. — Lululemon is investing in plastic recycling company Samsara Eco. (Lululemon)

Sarah Kent

18 May 2023

Athleisure brand Lululemon has taken a minority stake in Samsara Eco, an Australian company that uses enzymes to recycle plastics like polyester and nylon into new materials.

The investment is part of a multi-year collaboration with the recycling tech company as Lululemon looks to deliver on its environmental targets, part of a broader trend within the industry as big brands look to tech start-ups to help them achieve climate goals.

The two companies will work together to create new recycled nylon and polyester from apparel waste, Lululemon said in a statement.

The companies did not disclose the financial details of the deal.

Learn more:

Why Big Brands Are Investing in Sustainability Start-Ups

Ralph Lauren and Lululemon have joined the likes of H&M Group, Kering and Chanel in pouring money into innovations that could reduce the industry’s environmental impact.

About the author

Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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