The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The company, whose software allows fashion brands like Lululemon, Nike and Adidas to create virtual 3D renderings of designs, will use the funding to accelerate growth.
The pandemic helped accelerate adoption of digital tools in the industry and Browzwear said it plans to double the size of its business in the next two years and triple its global workforce.
The funding round marks the first time Browzwear has raised institutional financing and was led by growth equity firm Radian Capital.
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The Fashion-Tech Tools Getting a Boost As Covid-19 Takes Hold
As businesses pivot to remote working and e-commerce, specialist digital platforms catering to the fashion industry seem set to grow.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.