The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hermès Designed Leather Cases for Apple’s New AirTag

Chantal Fernandez

20 April 2021

During its product launch event on Tuesday, the tech giant announced a new line of Bluetooth tracking devices designed to help users find physical objects through its Find My app. The devices will be available on Apr. 30.

As part of the announcement, Apple previewed four leather cases, designed by Hermès, for a version of the new trackers that will also be engraved with the brand’s Clou de Selle logo, available exclusively through Hermès.

In This Article

Topics

Technology

Op-Ed | Who Could Buy TikTok?

Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.

The Met Gala’s TikTok Headache

TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.

What Fashion’s E-Commerce and Tech Professionals Need to Know Today

BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.

Bytedance May Shut Down TikTok in US if Legal Options Fail

The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.