The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
On Wednesday, Instagram announced a new feature to bring the growing e-commerce “drop” trend to the platform. The feature, located inside the Shop tab, will showcase upcoming product launches, launch reminders and recent collection drops.
The drop feature is the latest move Instagram has made to build up its in-app shopping capabilities. Instagram rolled out a variation of this feature in September 2019, with launch reminders, which were employed by brands including Hill House Home and Dragun Beauty.
The initial drops include Drake x NOCTA ‘Cardinal Stock’ collection and Charlotte Tilbury exclusive Pillow Talk Lips & Dreams Lashes kit.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.