The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
On Wednesday, Instagram announced a new feature to bring the growing e-commerce “drop” trend to the platform. The feature, located inside the Shop tab, will showcase upcoming product launches, launch reminders and recent collection drops.
The drop feature is the latest move Instagram has made to build up its in-app shopping capabilities. Instagram rolled out a variation of this feature in September 2019, with launch reminders, which were employed by brands including Hill House Home and Dragun Beauty.
The initial drops include Drake x NOCTA ‘Cardinal Stock’ collection and Charlotte Tilbury exclusive Pillow Talk Lips & Dreams Lashes kit.
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.