The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Instagram has announced two updates to its home screen — a Reels tab and a Shop tab — in a bid to make content more easily discoverable to its users.
The Reels tab, an update to Instagram’s latest TikTok-like video feature, will serve as a designated space for users to more easily share and discover Reels. The Shop tab will feature curated, shoppable content and new product collections in one centralised part of the app. The move comes as even more shopping is expected to move online, after lockdowns forced retailers across the world to shutter their shops in March and now, again, in November.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.