The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Auroboros, a London-based fashion brand specialising in physical couture and digital ready-to-wear, will debut its 14-piece virtual collection, titled Biomimicry, in June. The presentation, created in collaboration with Institute of Digital Fashion, will enable viewers to follow a live model dressed in the garments as they transform in real time.
With support from DiscoveryLab in partnership with Tony & Guy and the British Fashion Council, Auroboros will become the first fashion brand to present a solely digital collection at a major international fashion week. The collection will be available to purchase online after the show.
The tech giant unveiled its new augmented-reality headset, showing off a variety of features and uses as it tries to create the first mainstream consumer hit in the category.
Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.
The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.
With the industry starting to use the technology for everything from campaign imagery to shopping assistants, it risks replicating biases based on race, body type, age and disability that it has spent years loudly claiming it wants to move past.